What is Kuanzhai and Heated Tobacco?

From Sichuan to the World – A New Chapter in Tobacco

Heated tobacco, also known as “heat-not-burn” technology, offers a modern way to enjoy tobacco. Unlike traditional cigarettes that burn tobacco, heated tobacco products warm it to a specific temperature. This process releases a flavorful nicotine-containing vapor without combustion, ash, or smoke. The result is a cleaner and more refined tobacco experience.

Kuanzhai is a premium heated tobacco brand. Inspired by a fusion of cultural heritage and cutting-edge technology, the brand is synonymous with the vision of merging traditional culture with fashionable technology.

Our journey began in December 2017, when Kuanzhai made its international debut in South Korea, becoming the first Chinese heated tobacco brand to be mass-produced and sold globally. Since then, we have been committed to innovation and quality, earning a position as one of the top exporters in the industry for five consecutive years.

At the heart of the Kuanzhai experience are our specially designed tobacco sticks and state-of-the-art heating devices.

  • Kuanzhai Tobacco Sticks: We offer a variety of tobacco stick collections, including our K Series, CTOM Series, and X Series, each with a range of unique flavors to suit different preferences. From the rich and aromatic Original Flavor to refreshing Mint and fruity notes like Blueberry and Sweet Orange, there is a Kuanzhai flavor for every palate.

  • KUNGFU Heating Devices: Our tobacco sticks are designed to be perfectly paired with our KUNGFU line of heating devices. These devices, including the KUNGFU Nano and KUNGFU Air, utilize advanced technology such as metallic heating pins and non-contact airflow heating to ensure a consistent and satisfying experience. The KUNGFU devices are designed with a philosophy of “simplicity, naturalness, and purity”, offering a sleek and modern aesthetic.

With Kuanzhai, you can discover a new way to enjoy tobacco that is both sophisticated and satisfying.

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95% less harmful chemicals** →

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Real tobacco taste when used with tobacco sticks →

Important information: It does not necessarily equal a 95% reduction in risk. Kuanzhai is not risk-free.

**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.

Ready to start your heated
tobacco journey with US?

Compare the KUANZHAI X KUNGFU range to see which heated tobacco device is right for you.

*Only available in Performance Mode when pause is not activated.
**Subject to battery performance degradation and conditions of use.

"When we go for a romantic dinner I can use my KUANZHAI without thinking that I may disturb anyone."

Real adult consumer who was rewarded for their participation in the campaign.

Kuanzhai tobacco blends to explore.

Real tobacco. £7 per pack of 20.

What's new?

Stay updated with KUANZHAI news and discover more about KUANZHAI product guides, insights and the technology behind KUANZHAI.

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**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.

^ Financials or estimates, KUANZHAI user panels, and heat-not-burn product users who have completely quit cigarettes and for whom tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

These products are not risk-free and contain nicotine, which is addictive. For adult use only; not to be sold to or used by persons under 18.

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