IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.
Compare the IQOS ILUMA range to see which heated tobacco device is right for you.
Most refined and advanced.
Most refined and advanced.
Most refined and advanced.
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A collection of samples out on the table and above it that he had recently cut out of an illustrated...
A collection of samples out on the table and above it that he had recently cut out of an illustrated...
A collection of samples out on the table and above it that he had recently cut out of an illustrated...
**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.
^ PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.
