Heats tobacco. Not a cig.
Flavour choice.
Not a vape. Not a vape.

What is Kuanzhai and Heated Tobacco?

KUANZHAI works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. KUANZHAI heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.

icon-tabak

Real tobacco taste when used with TEREA tobacco sticks →

icon-Zigarettenrauchgeruch

95% less harmful chemicals** →

Important information: It does not necessarily equal a 95% reduction in risk. Kuanzhai is not risk-free.

**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.

Ready to start your heated
tobacco journey with US?

Compare the KUANZHAI ILUMA range to see which heated tobacco device is right for you.

*Only available in Performance Mode when pause is not activated.
**Subject to battery performance degradation and conditions of use.

"When we go for a romantic dinner I can use my KUANZHAI without thinking that I may disturb anyone."

Real adult consumer who was rewarded for their participation in the campaign.

TEREA tobacco blends to explore.

Real tobacco. £7 per pack of 20.

What's new?

Stay updated with KUANZHAI news and discover more about KUANZHAI product guides, insights and the technology behind KUANZHAI.

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**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.

^ PMI Financials or estimates, KUANZHAI user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.

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